It’s no secret what Huda Kattan has built, and her story is probably one of the best case studies on what can happen when you work hard in the UAE, the country she calls “a land of .” 10 years ago, after being fired from a job as a financial recruiter, Kattan a set of faux lashes, working from her kitchen counter with a US $6 000 loan from her sister. The new product was launched exclusively in Sephora and was met with success, as the entrepreneur had built a loyal after years of blogging.
(Excerpt from 'Huda Kattan on 10 Years of Huda Beauty’, en.vogue.me, 2023)
